抖音小店开通条件及英文表述

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Opening a Douyin (TikTok) Shop has become an increasingly popular way for businesses and individual sellers to expand their e-commerce presence in China’s dynamic social commerce market. For those looking to establish a storefront on the platform, understanding the basic requirements is essential for a smooth onboarding process. This guide outlines the key prerequisites for setting up a Douyin Shop, including necessary documentation, eligibility criteria, and platform-specific regulations. Whether you are a brand, retailer, or content creator, meeting these foundational requirements will ensure compliance and streamline your path to launching a successful store on one of China’s fastest-growing social commerce platforms. The following sections provide a clear breakdown of what you need to prepare before applying.

Introduction

As the popularity of short video apps skyrocketed, more and more businesses realized the potential of leveraging them for marketing purposes. One of the most popular short video apps in China is Douyin, also known as TikTok outside of China. In order to take advantage of the app\’s vast user base, brands have begun opening Douyin stores. However, there are certain requirements that need to be met to open a Douyin store. In this article, we will discuss the basic requirements for opening a Douyin store.

1. Douyin Account

To open a Douyin store, you need to have a Douyin account. If you already have a personal Douyin account, you can convert it into a business account. If not, you will need to create a new account specifically for your store. You can link your Douyin account to your Alipay account to receive payments.

2. Business License

In order to set up a Douyin store, you need to have a business license. This is a legal requirement in China, and without it, your store will not be able to operate. You will need to provide your business license number when setting up your store.

3. Product Category

Douyin stores are categorized by the products they sell. You can select your product category when setting up your store. The categories include food and beverage, clothing, beauty, and more. Make sure you choose the correct category for your store, as this will affect which users can find your store.

4. Product Information

Once you have set up your store, you need to add your products. You will need to provide product information, including the product name, description, price, and images. Make sure your product information is accurate and up-to-date, as this will affect how users perceive your store.

5. Store Rank

The ranking of your store on Douyin will affect how visible it is to users. Douyin uses an algorithm to determine store rankings, which is based on factors such as the store\’s sales volume and customer reviews. It\’s important to maintain good customer relations and provide quality products to improve your store\’s ranking.

Conclusion

Opening a Douyin store can be a great way to reach a large audience of potential customers. However, there are certain requirements that need to be met to set up a store. You need to have a Douyin account, a business license, and accurate product information. Maintaining good customer relations and providing quality products is also important to improve your store\’s ranking. By following these basic requirements, you can set up a successful Douyin store and reach a wider audience.

In summary, opening a TikTok Shop requires meeting several key criteria. Sellers must have a registered business entity, valid identification, and comply with local e-commerce regulations. A stable internet connection and basic understanding of TikTok’s platform features are essential. The application process involves submitting necessary documents, setting up payment methods, and creating a merchant profile. Maintaining product quality and customer service standards is crucial for long-term success. By fulfilling these requirements and consistently engaging with the platform’s tools, businesses can effectively establish their presence on TikTok Shop. The process, while straightforward, demands attention to detail and adherence to platform guidelines.