ELLESSE

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来自意大利卓越的高级运动品牌ELLESSE，一直以创新、时尚及精巧的设计，引领市场潮流。是贵族高级运动品牌服饰的代表，是追求品质、设计、面料到极致的运动品牌。 ELLESSE is a premium Italian sports brand, incorporating Italian tailoring into contemporary and stylish sport fashion apparel. The brand differentiates itself through “style beyond performance” offering premium quality combined with sophisticated stylish Italian design and updated with the season’s latest trends. ELLESSE 秉承意大利人原创的热情与精神，无论在运动服装或运俄罗斯出口中国天然气价格动鞋的设计上，均勇于尝试，不断突破，并于创作过程中融合功能与时尚两大元素，为每一件产品赋予独特的个性。全球主流时尚与意大利艺术气息完美结合的运动装及尖端科技与时尚元素融合的运动鞋，都体现了ELLESSE的激情时尚，运动，生活休闲三大系列的主题风格。 Influenced by the strong Italian passion and creativity, ELLESSE continues today to be innovative in their designs, injecting sophistications to both apparel and footwear products. All products are beautifully cut and tailor fitted. The use of rich, high quality fabrics and the importance paid to every detail has resulted in very distinctive collect. 1959 年：L.S.为其品牌创始人名的开头字母， 1959年始创于佩鲁贾。它诞生在意大利的滑雪场，滑雪者因找不到能满足其对于式样及表演要求的滑雪产品而自创了该品牌。这位滑雪者就是雷昂纳多.塞尔维多， 对滑雪运动的热爱加之高超的成衣技术造就他在滑雪服装界的革命性设计。20世纪60年代60年代后期，塞尔维多发明的面料大幅提高了产品的运动性能且式样前卫,革命性地改变了全球的滑雪用品市场。 L.S. – After its creator’s initials – was born in Perugia, 1959. It b店促销广播egan on the Italian slopes with a skier wh媒体访谈o could not find skiing product that met his own personal requirements for style and performance. Leonardo Servadio decided to fuse his passion for skiing with his expertise in tailoring to create r保险营销活动evolutionary designs in skiwear. At the end of the decade Servadio revolutionised the world ski market with fabrics that could enhance athletic performance and style innovation. 1975企业公关危机案例及分析：ELLESSE 进军网球运动服装市场. 正如在滑雪市场的优良表现，经典的意大利设计风格和时尚元素的完美融合，使得ELLESSE网球系列同样在短时间内大获成功。同年，新的ELLESSE ‘半球面’ 商标图案诞生 – 此图案表现了半个网球球体，其上有2条红色的缝合线也暗示着红色滑雪板。 1975:ELLESSE moves into tennis sportswear. Just as the ski market, there was a strong desire for Italian style and fashion in tennis – making the ELLESSE collection an immediate success. 1980：ELLESSE 再接再厉成功签约赞助各类世界顶尖运动员和各大不同赛事，例如纽约马拉松大赛以及法拉利F1车队等。克里斯.伊夫德（Chris Evert）和圭勒莫?维拉斯亦同ELLESSE签署赞助合约。 1980: ELLESSE continues to build on its success by武汉户外广告显示屏报价 signing sponsorship deals with top athletes & events as diverse as the New York Marathon & the Ferrari Formula 1 team. Chris Evert and Guillermo Vilas signed sponsorship agreements with ELLESSE. 1985 和 1986：德国网球选手鲍里斯.贝克尔（Boris Becker）身着ELLESSE赞助系列两夺温布尔登大赛，成为温布尔登最年轻的单打冠军，此记录至今仍未被打破。 1985&1986: German tennis player – Boris Becker wins Wimbledon twice with ELLESSE. 1993：PENTLAND 集团上市公司最终成为ELLESSE品牌新的全球所有者(PENTLAND)集团拥有, LACOSTE SPEEDO等10几个全球著名运动品牌，是世界上最大的服装品牌集团之一) 1993: PENTLAND Group plc becomes the owner of the ELLESSE brand throughout the world (including LACOSTE SPEEDO more than ten global sport brands) 1997：Jean-Luc Cretier, 由ELLESSE赞助的法国国家滑雪队成员，在日本举办的长野冬奥会上一举摘得滑雪项目金牌。 1997: 营销服务商Jean-Luc Cretier, member of the ELLESSE-sponsored French national ski team, wins the gold medal for downhill skiing at the Winter Olympics in Nagano, Japan. 2000s：ELLESSE继续保持着其良好的全球知名高端运动品牌形象，继续植根于滑雪和网球运动，立志在消费者心中保持运动激情和专业声望的意大利运动品牌形象。 2000: ELLESSE continues to be known globally as a prestigious & aspirational Italian sportswear brand with its roots in Ski and Tennis. ELLESSE 特别为富有热情的运动休闲爱好者设计，兼具功能性及美观时尚外型的双重需求名誉全球的意大利知名运动品牌，广大的全球市场分额，全球体育服装市场的重大契机，来自PENTLAND & UCCAL公司的长期投资，这些巨大的优势将带领ELLESSE 在中华土地上创造运动神话。 ELLESSE is specially designed for consumers who care about their appearances and want to make a statement with the brand they choose to wear at work or for leisure. The brand possesses a significant opportunity in the global sports fashion market and with the long term strategic alliances between PENTLAND and UCCAL, ELLESSE is deemed to excel in the China market. 2007年，48年后的今天，ELLESSE终于在UCCAL的鼎立支持中迈入中国，UCCAL成为ELLESSE在中国地区的独家特许经销商，并在2007年9月初开设了中国第一家ELLESSE专卖店，在双方的不断的努力下ELLESSE将会在中国发展为一个引领时尚运动的世界级品牌。 With the support from UCCAL, the exclusive distributor in China, the first ELLESSE store is scheduled to open in September 2007. We are confident that under this strong collaboration between Pentland and Uccal, ELLESSE will become the leading sports fashion brand in China.