纸媒已死？百威：我用创意抢救一下

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《BudMag is officially launched!》

上个月，晋江外贸公司网络推广怎么百威在巴西把啤酒杯垫做成了黑胶唱片的样式来支持地下音乐人。

最近，百威又在哥伦比亚“整活儿”，与创意机构Wieden+Kennedy （Sao Paulo）合作 ，联合《滚石》杂志，把杂志的内容印在了啤酒包装盒上。首期BugMag印刷了10万份，刊载了Nath, Kapo, Ben and 运营和电商Sai.四位音乐人的信息。

项目主创W+K的Alexandre Giampaoli和Humberto Cunha谈道：“百威想做一系列支持地下艺术家的活动，之前已经有不错的项目出街，我们想为客户做一些更加与众不同的创意。我们一直都很喜欢音乐杂志，然后又偶然发现，对于新锐艺术家来说，音乐杂志也是他们宣传自己的主要渠道。而百威啤酒的销量在全球领先。于是我们联想到，既然全球各地都有这么多啤酒包装，为什么不直接把杂志印在啤酒的包装盒上呢？我们创意的核心概念也有了——向纸媒伸出援手。这就是BugMag的诞生过程。”

首期BugMag可以在哥伦比亚的线上线下渠道买到。杂志上还附有艺术家们个人网站的二维码，引导消费者去了解更多艺术家，帮助艺术家双鸭山抖音代运营推抖咖团们扩大个人影响力。

CREDITS

Budweiser BudMag

AGENCY: Wieden+Kennedy 

PROJECT NAME: BudMag

CLIENT: Anheuser-Busch Inc.

PRODUCT: Budweiser

GLOBAL CEO: Neal Arthur

GLOBAL CCO: Karl Lieberman

LATIN AMERICA CCO: Felipe Ribeiro 

CREATIVE DIRECTORS: Rafael Melo, Renan Molin

ACD / WRITER: Alexandre Giamp我爱发明1次广告费aoli

ACD / ART DIRECTOR: Humberto Cunha

ART DIRECTOR: Leandro Beraldo

COPYWRITER: Gustavo Moraes

DESIGNER: Djavan Amorim

HEAD OF PRODUCTION SAO PAULO: Patricia Gaglioni

HEAD OF PRODUCTION NEW YORK: Nick Setounski 

EXECUTIVE PRODUCER: Dave Lambert

SPECIAL PROJECTS PRODUCERS: Fernanda Segura, Tbata Viana

PRODUCERS: Leticia Hernandez and Mariana Golpian

PROJECT MANAGER: Roberta Guzzardi 

HEAD OF PR: Danbia Paraizo

GROUP ACCOUNT DIRECTOR: Brooke Stites

ACCOUNT DIRECTOR: Courtney LeBlanc

MANAGEMENT SUPERVISOR: Bianca Nikic

ACCOUNT SUPERVISOR: Thomaz Falzoni, Cameron Carr

ACCOUNT EXECUTIVE: Saporah Carter

ASSISTANT ACCOUNT EXECUTIVE: Grace Yeo

PLANEJAMENTO/ MEDIA COMMS: Zack Green, Javaad Beg 

BUSINESS AFFAIRS: Paul Fitzgerald

BROADCAST TRAFFIC: Laura Guerra

FILM PRODUCTION CO山东餐具策划MPANY: JOINT

DIRECTOR: DRVNK

1ST DIRECTOR ASSISTANT:  Fernanda Segura

PHOTOGRAPHY DIRECTOR: Pedro de la Fuente   

EXECUTIVE PRODUCER (JOINT): Patricia Gaglioni | Fernanda Segura   

POST PRODUCER COORDINATOR: Mauricio Kazu     

EDITOR AND MOTION DESIGN: Rodrigo Aranha, Pedro Silveira e Gabriel Santana     

FINISHING EDITOR: Rodrigo Aranha, Pedro Silveira e Gabriel Santana   

COLOR GRADING: Node Post

3D PRODUCTION: Gabinete.co

ANIMATION DIRECTOR: Rodrigo "Digones" Ribeiro

LOOKDEV: Jos Rafael C. F北大青鸟网络营销师课程ontou促销遮阳伞文案r

3D MODELING & ANIMATION: Rodrigo "Digones" Ribeiro

2D ANIMATION: Fernando Shelka

ACCOUNT EXECUTIVE: Marcella Boneder

AUDIO PRODUCTION COMPANY: MUG SHOT

EXECUTIVE PRODUCER AUDIO: Gilva整合营销品牌na Viana

MUSIC PRODUCER: Arthur Abrami, Bruno Zibordi, Chico Reginato e Maurcio Herszkowicz

AUDIO MIX:  Leandro Rodrigo, Henrique Ohara e Henriqu哪些需要广告投放e Oliveira

ACCOUNT EXECUTIVE AUDIO: Guto Figueiredo e Maite Magoga

AUDIO PRODUCER COORDINATOR: Jaque de Paula e Giuliana Tavares

CLIENT: Budweiser / AB InBev

VP GLOBAL MARKETING: Tod网络社区推广平台d Allen

GLOBAL MARKETING DIRECTORS: Lia Bertoni | Jos Oliveira

GLOBAL MARKETING MANAGER: Morgan Franklin

Colombia Marketing Director: Juanita Leon

Colombia Marketing Managers: Camila Romero, Juan Cortes Duran and Laura Garzon