英国Channel4 ×东京残奥会：超人英雄的平凡面，略

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出于超越平凡的成就，我们往往会将残奥会上的运动健儿理解成“超人英雄”。这些带着残缺身躯制造一个又一个“奇迹”的人，他们是“传奇”。

英国电视四台（Channel 4）于近日推出东京残奥会宣传片，传递给大家一个全新视角：除去“超人”的神圣外衣，残疾人运动员是平凡人。和所有人一样，“欲戴王冠，必承其重”，金牌的背后是他们每日都在经历的庸常与艰辛：有笑，有泪，有痛苦，有无奈，有狂喜。

由英国电视四台自家创意团队 4Creative 打造，携手奥斯卡提名摄影师 Bradford Young，三分钟短片将镜头聚焦运动常熟小程序开发员日常生活和训练过程，用略带幽默的叙事方式，穿插动画和视觉艺术，呈现这些超人英雄的平凡一面。很感人，很励志。

 Channel 4：Superhumans

开篇是 2016 里约残奥会金牌得主 Kadeena Cox。

她正聚精会神准备起跑，镜头一转，从赛场回归日常：冠军刚起床，和你我一样，起床并不是很容易的一件事情。

光环之外，他们吃早餐，完成穿戴，运送沉重的器材。

强者如云，竞技 PK。

偶尔也会出些意外。

信念不止，拿了第一狂喜也不止。

也会流血，也会流泪。

他们不是“超人（Super Human）”，是努力着的平凡人（抖音什么是软广Human）。

包括 Ali Jawad、David Smith、 Ellie Simmonds、Jody Cundy 、Jordanne Whiley 等在内的英国运动员在本片中出镜。

Credits

Agency: 4creative
Production Company: Serial Pictures x Somesuch

Executive Creative Director: Lynsey Atkin
Deputy Executive Creative Director: Eoin McLaughlin
Creative team: Scott 广告显视频Taylor and Andy Shrubsole
Head of Production: James Turnham/Miketta Lane
Executive Producer: Shananne Lane
Campaign Producer: Louise Oliver
Designer: Sarah Jones
Production Manager: Will Breeden
Production Assistant: Sam Baker

CMO: Zaid Al-Qassab
Head of Marketing: Penny Brough, Nic Moran, Laura Ward-Smith, James Walker
Marketing Lead: Laura Woodcock
Victoria Cheng: Marketing Executive
Maya Padhya: Marketing Executive
Business Director: Jane English
Senior Planner: Jam企业网络营销计划方案es Hamilton
Media Agency: OMD

PRODUCTION COMPANY: Serial Pictures x Somesuch
Director: Bradford Young, ASC
Executive Producer / Managing Director (Somesuch): Seth Wilson
Executive Producer (Serial Pictures): Violaine Etienne
Producer: Elena (Elly) Camisa
Director电商做代运营 Of Photography: Rina Yang
Production Designer: Nathan Von Parker
Costume Designer: Jessica Fell
Hair & Make Up Ar江西朋友圈广告投放效果分tist: Natasha Lawes
Sound Recordist: Mike Palmer
Casting Director: Kharmel Cochrane  
Athlete Casting:  Shananne Lane and Louise Oliver                
1st Assistant Director: Jez Oakley
Production Manager: Fatima Zaman
Directors Assistant: Saman Aminzadeh
Location Manager: Scout Productions
2nd Unit Director: Dan Emmerson
Camera Operator (2nd Unit): Fraser Rigg

 OFFLINE EDIT: Final Cut
Editor : Amanda James @ F媒体危机处理哪家好是什么inal Cut
Asst Editor : Leah Burton/James Stubbs
Producer: Nikki Porter

MUSIC: Leland Music
Music Supervision & Production: Leland Music
Music Supervisors: Abi Leland, Toby Williams
Music Assistant: Letizia Pacchioni
Arranger / Producer: Guy Farley
Vocalist: Jay Prince
Backing vocalists: Lawrence Johnson, Travis Cole, Wayne Hernandez, Shaun Samonini
Drums: Chris Draper
Percussion: Dan Ellis
Bass: Nick Walsh
Piano: Ben Dawson
Banjo: Adam Goldsmith
Guitar: Jamie McCredie
Trumpet: Jay Phelps
Alto Sax: Jamie Talbot
B微信朋友圈传播数据aritone Sax: Claire McInerney

VFX and ONLINE: TIME BASED A大同小程序RTS
VFX Supervisors: Sam Osborne, Bernardo Varela, Federico Vanone 2D LEAD: Leo Weston
2D TEAM: Ollie Ramsey, Bernardo Varela, Caroline Dalgato, Leandro Vazquez, Sarah Breakwell, Matt Jackson
3D TEAM: Guillaume Heussler, Jake Newton, Teodora Retegan, Zoe Sottiaux,
Sottiaux, James Mann
Colour Grading: Simone Grattarola
Producer: S杭州新松机器人自动化有限ian Jenkins
EP: Tom Johnson

SIGNED AND SUBTITLING: REDBEE