龙族幻想 × EVA特别联动，精彩热血来袭

奖参赛项目说明 - Dotwell 点维文化 深圳，制作公司

【背景与目标】

龙族幻想与EVA品牌联动，需要表现联动的信息，但是同时符合两个品牌的世界观，又能有非常被玩家认可的互动及表现。
Dragon Raja and EVA brand linkage, need to display linkage information, but at the same time in line with the world outlook of the two brands, and can be very recognized by players interaction and performance

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【洞察与策略】

由一个eva入侵到龙族世界的故事引入，将eva的声势浩大的世界融入到龙族的赛博东京中，他们似乎是对抗，却又是一种互相依靠的伙伴；视效的处理上，并没有用常规的赛博朋克感，而是做了更为特殊的光线广告视频策划颜色处理，体现赛博的同时，有此次品牌联动更酷感的展现。
The story of Eva invading the world of the Dragon race is introduced, and the overwhelming world of Eva is integrated into the Cyber Tokyo of the Dragon race. They seem to be antagonism, but they are interdependent partners. In terms of visual effect, it did not use the conventional cyberpunk feeling, but made more special light and color中国十大医疗器械公司 processing, reflecting the cyberpunk at the same time, showing a cooler sense of the br抖音怎样传送视频上热门?an企业网络传播d linkage

【创意阐述】

由一个eva入侵到龙族世界的故事引入，将eva的声势浩大的世界融入到龙族的赛博东京中，他们似乎是对抗，却又是一种互相依靠的伙伴；视效的处理上，并没有用常规的赛博朋克感，而是做了更为特殊的光线颜色处理，体现赛博的同时，有此次品牌联动更酷感的展现。
The story of Eva invading the world of the Dragon race is introduced, and the overwhelming world of Eva is integrated into the Cyber Tokyo of the Dragon race. They seem to be antagonism, but they are interdependent partners. In terms of visual effect, it did not use the conventional cyberpunk feeling, but made more special light and color processing, reflecting the cyberpunk at the same time, showing a cooler sense of the brand linkage

【结果与影响】

cg的处理上达到了很高的品质，灯光渲染也是很独特的处理，整个视效处理的非常高级。tvc上线后，游戏登上了推特日本热搜第一，推特世界热搜第四。
CG processing has reached a very high quality, lighting rendering is 怎么解决公关危机also a very unique processing, the whole visual effect processing is very advanced. Since the launch of TVC, the game has been on twitter, ranking first in Japan and fourth in the world.