WhatsApp 唯美广告：居家隔离不隔爱，母女用视讯

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Sunbeams

在今年的母亲节，WhatsApp 推出了一支以母女关系为题的广告片，由巴西 AlmapBBDO 创意制作。题为《Raio de Sol（中译文：阳光）》的广告片，演绎了一个惬意的午后，母女二人通过 WhatsApp 分享彼此在家中看见的阳光影像。

疫情期间，她们虽然不得不分别待在各自家中，却不妨碍彼此之间的联络与思念。在经典乐曲《what differe霍曼北京门业有限公司招聘nce a day makes》的伴奏下，整篇情境舒适而美好。

午后，女孩儿享受着窗外的阳光。她点击手机上的 WhatsApp，将此刻的这份美好传递给在另一端也在居家隔离的妈妈。

她随后收到了妈妈的回复：她也正欣赏着此刻的阳光，并拍成了影像，与女儿分享。

本cctv2广告费篇幕后的故事也同样精彩：为了在居家隔离期间完成拍摄，在广告片中扮演母亲的演员其实是导演的妈妈，而扮演女儿的演员其实是摄影指导 Pierre 的太太，且所有的制作协作都是通过  WhatsApp 线上交流完成。

Credits:

CCO: Luiz Sanches
Creative Director: Pedro Corbett
Creative: Pedro Corbett, Firulo, Erick Mendona, Juliana Utsch
RTV: Vera Jacinto, Diego Villas Bas, Aline Silva
Service: Fernanda Tedde, Tatiana Vidonscky, Marcelo Porto, Eleonora Iazigi
Planning: Sergio Katz , Beatriz Scheuer, Luciana Shinoda.
Media: Fabio Urbanas, Patricia Rosa, Gustavo Lopes, Daiane Ferreira
Producer: Stink Films
Director: Irms Fridman (The Fridman Sisters)
Director of Photography: Pierre de Kerchove
Director of Photography “Casa Me”: Pedro Tejada
Direction Assistants: Flavia Meszberg, Ana Carolina Fernandes
Camera Assistants: Andr Fridman, Milena Rosado
Costume Design: Marina Vieira
Productio武汉秦川机床论坛n Director: Rafael Rocha
Executive Director: Ingrid Raszl
Executive Producers: Renata Dumont, Carolina Junqueira, Tico Cruz, Camila Martinez, Ana Gazal, Marcela Amstalden
Production Coordinators: Paula Macedo, Rogrio Maestro, Maria易融网na Kerche, Amanda Grell
Coordinators Post- Production: Roberta Bruzadin, Marcela A河南网络营销工业智能机器ntunes
Editor: Danilo Abraham
Finisher: Camila Doimo
Color Grading: Osmar Jr.
Post-Production / VFX: Diego Morone
Sound producer: Punch Audio
Licensed music: “What a Difference a Day Makes” performed by Betty Johnson
Music Production: Cri代理维基百科stiano Pinheiro
Mixing and Finishing: Gustavo Guanaes, Pedro Montessanti
Service: Lili D. Aragoni, Edu Bernardo
Coordination: Letcia Nunes, Lgia抖音代运营核心 Barros
Client approval: Maz Sharafi, Eshan Ponnadurai, Taciana Lopes, Bosco Zubiaga-Delclaux, Rodrigo Moran,洗面奶情景营销案例 Eric Rottenberg, Andre Felix, Felipe Chaves, Renata de Carvalho Costa, Ligia Mattos, Andre Gramorelli, Fatima Saliu