新冠病毒席卷全球,各项活动和比赛都因此暂停或取消。因为无法外出活动,这无疑给那些运背包滚广告策划动员和运动爱好者造成一定挑战。面对疫情,耐克先发起了“Play for the World”战役,号召用户在家锻炼,并于近期联合代理商W+K 波特兰推出广告片“You Can't Stop Us”,致敬那些疫情期间在家运动的人们。


广告片中出现一些明星运动员,包括篮球巨星LeBron James、索马里拳击手Ramla Ali和沙滩排球明星Sara Hughes等。视频文案To those playing in living rooms 向那些在客厅运动的人致敬 To those playing in kitchens 向那些在厨房运动的人致敬 To those playing in bedrooms 向那些在卧室运动的人致敬 To those playing in driveways 向那些在车道运动的人致敬 To those playing in basements 向那些在地下室运动的人致敬 To those playing in hallways 向那些在走廊运动的人致敬 We may not be playing together 我们可能无法一起运动 We may not be playing for our countries yet 我们可能也无法为国家而战 We may not be playing for giant crowds 无法为观众而战 But today we're playing for 7.8 billion people 但现在我们正在为78亿人而战 This is our chance 这是我们机会 Play for the world 为世界而战
CREDITS: Agency: Wieden + Kennedy Portla河南网站推广nd Creative Directors: Alberto Ponte, Ryan O’Rourke Copywriter: Alex Romans Art Director: Miguel Gonzalez Executive Producers: Jake Grand, Krystle Mortimore Producer: Emily Knight Associate Producer: Shani Storey Sr. Business Affairs Manager: Maureen Doyle Group Brand 抖音平均cpmDirector: Andre Gustavo Brand Director: Kate Rut抖音代运营做得好的kowski Brand Manager: Steve Smith Group Strategy Director: Paula Bloodworth Group Media Director: Daniel Sheniak Associate Media Director: Brian Goldstein Creative Operations Manager: David Ramirez Integrated Traffi西藏好的抖音作品推广方式c Managers: Sabrina Reddy, Billy Mucha Executive Design Producer: Alicia Kuna Design Producer: Michael Rose中央七广告价格查询nau Studio Designer: Mitch Wilson EDITORIAL Company: Joint Editorial Editor: Jasmine McCullough Editorial Consultant: Tommy Harden Assistant Editor: Andrea Seider Post Producer: Annie Rosick Executive Producer: Leslie Carthy

VFX VFX Company: Joint Editorial Flame Artist: Edward Lopez Colorist: Jasmine Vazquez VFX Producer: Rebekah Koerbel VFX Executive Producer: Bugs RussellMIX Mix Company: Joint Editorial Audio Mixer: Natalie Huizenga Producer: Annie Rosick
MUSIC SUPERVISION Company: Walker Senior Executive Producer: Sara Matarazzo Executive Producer: Stephanie Pigott Pro天河液压阀企业网络营销策ducer: Danielle Soury MUSIC Mycha陕西实体商家朋友圈广告价el Danna, “The Streak” from the Moneyball OST Courtesy of Sony Pictures
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