Snickers Fix the World士力架有一句核心广告语:“当你饥饿的时候,你就不是你自己了。”为了把这句话表现到极致,士力架今年携手纽约 BBDO 和AMV BBDO,制作了超级碗广告《Snickers Fix the World(士力架修复世界)》。运用地球母亲大做文章,把世界变得糟糕的原因归结为是“网络营销在线教程地球饿了”,所以挖一个大坑往里面投放巨型士力架,希望通过喂饱地球,从而把世界拯救到正轨上来。 据悉今年是士力架提出“饥饿时你就不是你”口号的十周年,也是士力架品牌成立的90周年,因此做出了这支具有里程碑意义的视频广告。该广告共分为三部分在超级碗投放,而以上这支完整版广告已经在YouTube播出。 广告是以一首歌曲贯穿始终的:“当大街上成年人在骑着儿童上海软文推广的优势是什么款的脚踏车,每个人都在展现自己的“肉体”(老母亲像少女一样发私房照),小婴儿用农产品命名……这个世界的秩序在颠倒混乱。”

于南宁微信朋友圈广告的投放是一群人边走边唱着这首揭露世界“混乱”的歌,走向一个丛林深处:“世界很混乱,我们要修复它。”“我们要修复它,通过向它投喂士力架。”(因为人们把世界混乱的原因归结为:地球饿了)


于是人们围在一个挖好的深坑旁边,共同关注着一家货运直升机把一根巨大的士力架投放进这深坑,最后欢呼雀跃。 Credits Client: Snickers (Mars) Tany电商运营流程图a Berman VP of Marketing: Josh Olken Brand Director, SNICKERS Brand: Martin Terwilliger Sr. Brand Manager, SNICKERS Brand: Michael Italia Head of Social Media & Digital Content at the Hive: Seth Dager Head of Social Creative at the Hive: Betsy Magilnick Social Media Strategist at the Hive: Rankin Carroll Global VP, Chocolate Category BU: Dale Green Global Brand Director, SNICKERS/ Bars Creative Agency: BBDO, David Lubars Chief Creative Officer - BBDO Worldwide: Greg Hahn Chi渭南舆情ef Creative Officer - BBDO New York: Alex Grieve Chief Creative Officer - AMV BBDO:Scott Mahoney Creative Director/Writer - BBDO New York: Dan Oliva Creative Director/Art Director - BBDO New York: Alan Wilson Writer - AMV BBDO: Diccon D清远童车产品推广river Art Director - AMV BBDO: Charlotte Adorjan Creative Director - AMV BBDO: Matt Swinburne Creative Director - AMV BBDO: Gianfranco Arena Executive Creative Director - BBDO New York: Peter Kain Executive Creative Director - BBDO New York: Larissa Magera Copywriter - BBDO New York: Morgan Hoff Art Director - BBDO New York: David Rolfe EVP, Director of Integrated Production - BBDO New York: Amy Wertheimer EVP, Group Executive Producer - BBDO New York: Sarah Knowlton Associate Producer - BBDO New York: Julia Millison Music Producer - BBDO New York: Melissa Chester Music Producer - BBDO New York: Paul Cisco Business Manager - BBDO New York: Kirsten Flanik CEO & President, BBDO New York:&n企业广告宣传片报价bsp;Susannah Keller EVP, Global Business Leader, Mars - BBDO New York: Julien Lemoine Vice President, Global Business Lead - BBDO CLM: Lisa Piliguian EVP, Senior Account Director - BBDO New York: Tani Corbacho VP, Account Director – BBDO New York: Elizabeth O重庆led屏幕费用9;Connor Account Manager - BBDO New York: Jacob Plastina Account Executive - BBDO New York:&nb危机公关5s原则案例分析sp;Richard Moloney Client Partner - AMV BBDO: Luke Slater Senior Account Director - AMV BBDO: Philippa Field Board Account Director - AMV BBDO: Crystal Rix Chief Marketing Officer - BBDO Worldwide: Annemarie Norris SVP, Group Director, Behavioral Planning. - BBDO New York: Christina Stoddard Group Planning Director - BBDO Ne东阳小程序w York: Brian Brydon Comms Planning Director - BBDO New York: Nicola Willison Strategy Director AMV - BBDO: Talent Agency: The Marketing Arm Brad Sheehan: Celebrity Talent Acquisitions Production Company: MJZ, Tom Kuntz Director: David Zander President: Eriks Krumins Senior Executive Producer: Emily Skinner Producer: Linus Sandgren Director of Photography: Brock Houghton Production Designer: Editorial: Mackenzie Cutler, Gavin Cutler Editor: Pamela Petruski, Megan Heard, Assistant Editor, Gina Pagano Executive Producer: Mix: Heard City, Keith Reynaud, Mixer, Color: Company 3, Tim Masick, Colorist,VFX: The Mill, Phil Crowe Creative Director: Anastasia Von Rahl Executive Producer: Melanie Roy Producer: Bret Aros Coordinator: Dan Warom 3D Lead: Tim Crabtree 2D Lead: Kai Tsai Assistant: Remedy Huynh, Music: We Are Walker, Sara Matarazzo Senior Executive Producer: Abbey Hendrix Executive Producer: Hispanic Agency: Third Ear, Serge Flores Executive Creative Director: Rene Gardner Senior Copywriter:Javier Peraza, Rina Tiffer Group Account Director: Meredith McBroom Senior Account Executive: Michael McLaughlin
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