Snapchat小型企业指南

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< font-size: 16px;">When it comes to business,every social media platform is a potential new marketing channel.The problem,however,is that there are so many channels out there that it is impossible to concentrate on them all.That said,there are some you shouldn’t ignore and one of these,that continues to go from strength to strength,is Snapchat.

< font-size: 16px;">在业务方面，每个社交媒体平台都是潜在的新营销渠道。但是，问题在于那里有太多的渠道，不可能集中精力于所有渠道。就是说，有一些你不容忽视的，而其中之一就是Snapchat，这种力量不断发展。

< font-size: 16px;">Today,Snapchat has more active daily users than Twitter with over 178 million people viewing an incredible 10 billion posts each day.And with a focus on visual media,it’s a great opportunity for businesses to use a range of creative marketing techniques to engage new customers,build your brand and sell products.

< font-size: 16px;">如今，Snapchat的每日用户数量超过Twitter，每天有1.78亿人浏览令人难以置信的100亿条帖子。对于视觉媒体而言，这是企业利用各种创造性营销技术吸引新客户，建立品牌和销售产品的绝佳机会。

< font-size: 16px;">In this guide,we’ll tell you all you need to know about Snapchat and how you can use it to market your business.

< font-size: 16px;">在本指南中，我们将告诉您所有需要了解的Snapchat，以及如何使用它来营销您的业务。

< font-size: 16px;">What is Snapchat?Snapchat is a quirky camera app that lets users send‘Snaps’to each other.A Snap is an image or a video of 10 seconds or less.What’s quirky about Snapchat is that anything you post only has a limited lifespan.Once all recipients have seen it,it disappears permanently.Besides individual Snaps,you can create a‘Story’comprised of individual Snaps but even these only last for 24 hours.In addition,you can also send short-lived,real-time,text messages to friends–these are called‘Chats’.

< font-size: 16px;">什么是Snapchat？Snapchat是一个古怪的相机应用程序，可让用户彼此发送“快照”。快照是10秒或更短的图像或视频。关于Snapchat的古怪之处在于，您发布的任何内容都只有有限的使用寿命。一旦所有收件人都看到了它，它将永久消失。除了单个快照之外，您还可以创建一个由单个快照组成的“故事”，但是这些故事只能持续24小时。此外，您还可以向朋友发送短暂的实时文本消息，这些消息称为“聊天”。

< font-size: 16px;">Snapchat facts Here are some interesting facts that show how Snapchat can be an attractive prospect for small businesses.

< font-size: 16px;">Snapchat事实以下是一些有趣的事实，它们说明Snapchat如何成为小型企业的诱人前景。

< font-size: 16px;">In terms of users,Snapchat is more popular than Twitter,LinkedIn or Pinterest

< font-size: 16px;">在用户方面，Snapchat比Twitter，LinkedIn或Pinterest更受欢迎

< font-size: 16px;">It has high user engagement–over 60%of users post a Snap every day

< font-size: 16px;">它具有很高的用户参与度–每天有超过60％的用户发布Snap

< font-size: 16px;">Three-quarters of users make a purchase through Snapchat every month

< font-size: 16px;">每月有四分之三的用户通过Snapchat进行购买

< font-size: 16px;">It’s ideal for companies targeting millennials.Over 70%of users are under 35.

< font-size: 16px;">对于针对千禧一代的公司而言，它是理想的选择。超过70％的用户年龄在35岁以下。

< font-size: 16px;">It’s still an emerging channel.Despite its popularity,99%of companies have yet to take advantage of Snapchat,meaning there’s plenty of opportunity for those who get in first.

< font-size: 16px;">它仍然是一个新兴的渠道。尽管它非常流行，但仍有99％的公司尚未利用Snapchat，这意味着对于那些首先进入Snapchat的人来说，还有很多机会。

< font-size: 16px;">Realistic branding opportunities Because of the short-lived nature of Snapchat posts,it’s not a platform where businesses are going to spend thousands of pounds creating lots of professional videos.Instead,it’s an ideal place for quick,entertaining posts that offer an insight into the life of your brand.It’s for showing what happens behind the scenes or taking snaps of people,places and events and highlighting your values.By doing this,you can show the human side of your business to create connections and build relationships.

< font-size: 16px;">现实的品牌商机由于Snapchat帖子的短暂性，它不是企业要花数千英镑制作大量专业视频的平台。取而代之的是，这里是发布快速有趣的文章的理想之地，可让您深入了解品牌的生活。它用于显示幕后发生的事情或捕捉人物，地点和事件的快照，并突出您的价值。通过这样做，您可以展示业务的人性来建立联系并建立关系。

< font-size: 16px;">Snapchat can also be used for posting Snaps about new products or services,for promoting events and even for offering discounts or running competitions.If you send out a discount voucher,for example,users can save it to their phone for later use.

< font-size: 16px;">Snapchat还可以用于发布有关新产品或服务的快照，促销活动，甚至提供折扣或进行比赛。例如，如果您发送折扣券，则用户可以将其保存到手机中以备后用。

< font-size: 16px;">Setting up Snapchat Setting up Snapchat is easy.Just download the app from your app store(Google or Apple,etc.)and sign up for a new Snapchat account.To keep things consistent,have the same username as you do on your other social media accounts.This will help followers find you when they search across different platforms.

< font-size: 16px;">设置Snapchat设置Snapchat很简单。只需从您的应用商店(Google或Apple等)下载该应用，然后注册一个新的Snapchat帐户即可。为了保持一致，请使用与其他社交媒体帐户相同的用户名。这将有助于追随者在不同平台上进行搜索时找到您。

< font-size: 16px;">Once you have registered your account,the first thing you need to do is to make sure the‘Stories’feature,which keeps your posts live for 24 hours,is set to public so that all your followers can see them.To do this,tap the ghost icon to navigate to Settings,select View My Story and set to‘Everyone’.

< font-size: 16px;">注册帐户后，您要做的第一件事就是确保将“故事”功能(可将您的帖子保持24小时有效)设置为公开，以便所有关注者都能看到它们。为此，请点击幻影图标以导航至“设置”，选择“查看我的故事”并设置为“所有人”。

< font-size: 16px;">Adding friends You can only share your Snaps and Stories with your friends,so it is important that you begin to add friends as soon as possible.If you already have other social media accounts,use these to get the message out that you are now posting on Snapchat.What you’ll find is that those who prefer using Snapchat will be the ones to add you.

< font-size: 16px;">添加朋友您只能与朋友分享快照和故事，因此尽快开始添加朋友很重要。如果您已经有其他社交媒体帐户，请使用这些帐户发出消息，告知您现在正在Snapchat上发帖。您会发现，那些喜欢使用Snapchat的人将成为添加您的人。

< font-size: 16px;">You can add friends by searching for their username,from your address book,by posting your Snapcode(like a QR code)or your username to other social media platforms,or by inviting contacts who are non-Snapchat users to sign up 山东卫视投放广告and make friends.

< font-size: 16px;">您可以通过从通讯录中搜索他们的用户名，将您的Snapcode(如QR码)或用户名发布到其他社交媒体平台，或邀请非Snapchat用户的联系人注册并结交朋友来添加朋友。

< font-size: 16px;">One great feature of Snapchat is its‘Add Nearby Users’feature which lets you invite anyone in your immediate vicinity.This is ideal for organisations that have bricks and mortar stores or which run events.If you have a shop,for example,you can send an invite to every Snapchat user that enters your store.

< font-size: 16px;">Snapchat的一项重要功能是其“添加附近的用户”功能，可让您邀请附近的任何人。对于拥有实体店或举办活动的组织而言，这是理想的选择。例如，如果您有一家商店，则可以向进入商店的每个Snapchat用户发送邀请。

< font-size: 16px;">Creating and sharing content Creating content on Snapchat is very easy.When you open the app,you open your camera.All you have to do is ta引流都有哪些方法ke a picture or a short video.Once you’ve finished,you’ll then be taken to the editing screen where you’ll be given a range of editing options to embellish your Snap.These include:

< font-size: 16px;">创建和共享内容在Snapchat上创建内容非常容易。打开应用程序时，您将打开相机。您所要做的就是拍照或录制短片。完成后，您将被带到编辑屏幕，在该屏幕上，您将获得一系列用于修饰快照的编辑选项。这些包括：

< font-size: 16px;">Stickers–like sticky notes

< font-size: 16px;">贴纸–便签

< font-size: 16px;">Captions

< font-size: 16px;">字幕

< font-size: 16px;">Doodles

< font-size: 16px;">涂鸦

< font-size: 16px;">Tint brush(currently still image only)

< font-size: 16px;">淡色画笔(当前仅静态图像)

< font-size: 16px;">Filters–these let you add a wide range of text and graphic overlays and photo effects to your Snaps.(You’ll need to turn filters on in the settings first.)

< font-size: 16px;">滤镜–这些滤镜使您可以在快照中添加各种文本和图形覆盖以及照片效果。(您需要先在设置中打开过滤器。)

< font-size: 16px;">Once you’ve finished editing and are happy with your Snap,you can decide which contacts you’d like to send it to.This is very helpful if you are marketing to different groups of Snapchat users as you can send out different Snaps to different people.To post your Snap,simply click the blue arrow icon at the bottom of your screen.Following this,the app then changes to the feed screen.

< font-size: 16px;">完成编辑并对Snap满意后，您可以决定要将其发送给哪些联系人。如果您要向不同组的Snapchat用户进行营销，这将非常有用，因为您可以将不同的Snap发送给不同的人。要发布快照，只需单击屏幕底部的蓝色箭头图标。然后，该应用程序将切换到供稿屏幕。

< font-size: 16px;">Analytics User engagement data is important for any business looking at the impact of their social media strategy.Luckily,Snapchat has this built in.If you tap on the dots to the right of your Story,you’ll be shown your Story analytics.These show you which users have viewed your Story and who has saved your Snaps to their phones.There is also a host of third-party applications you can use to give even greater insight into your user engagement.

< font-size: 16px;">Google Analytics(分析)用户参与度数据对于任何关注其社交媒体策略影响的企业都非常重要。幸运的是，Snapchat内置了此功能。如果单击Story右侧的点，则会显示Story分析。这些可以显示哪些用户查看了您的故事，以及哪些用户已将您的快照保存到手机中。您还可以使用许多第三方应用程序来进一步了解用户参与度。

< font-size: 16px;">Conclusion As you can see,Snapchat is one of the easiest social media platforms to set up and get running.It’s perfect for marketing to young,millennial audiences who love this kind of highly visual,fast-paced interaction and it’s a fun and exciting way to promote your brand,products and events.Hopefully,this guide will have shown you all the basic things you need to get your Snapchat account off the ground and to start posting.

< font-size: 16px;">结论正如您所看到的，Snapchat是最易于设置和运行的社交媒体平台之一。这是向喜欢这种高度视觉化，快节奏互动的年轻千禧年受众进行营销的理想选择，这是一种推广品牌，产品和活动的有趣而令人兴奋的方式。希望本指南将向您展示启动Snapchat帐户并开始发布所需的所有基本知识。

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