
丰田汽车常常以其强悍的性能折服用户。在今年的超级碗广告中,丰田推出豪华7座SUV汉兰达(Highlander)的广告,以各种电影中出现的惊险场景为铺垫,彰显汉兰达在关键时刻大空间的优点。

片中出现了生化危机个人抖音与企业抖音的区别、外星生物入侵、西部牛仔PK的惊险场景,在撤离时因为缺少“坐骑”或“坐骑”空间不够,而不得不“牺牲”掉某个人。但是在这一时刻,经常在电影中扮演特工角色的加拿大女演员寇碧史莫德斯(Cobie Smulders),驾驶着汉兰达SUV闪亮登场,轻松一句:“还有座,快上车!”,成功在各种危急关头解救即将要被“牺牲掉”的那些人。

广告一开始便是生化危机的既视感,在绿油油的生化气体即将吞没他们的时候,撤离车辆居然坐不下了?然后她们就不得不舍弃一位同事……就在这时,寇碧驾驶着汉兰达SUV帅气登场:“上车吧!还有座。” 镜头转到了西部世界的牛仔追逐大战,同样是撤离时准备牺牲一个人,同样是寇碧驾驶着汉兰达SUV帅气登场:“上车吧!还有座。” 同样的桥段也在下面的外星生物入侵大战中再现…… 为了全面表现SUV的全地形性能,城市道路也毫不逊色的汉兰达甚至出演了街头苦情离别戏的道具。 尽管外星人依然穷追不舍,尽管车上已经坐了五个人,汉兰达SUV依然轻松甩掉外星人。 Credits Chief Creative Officer: Jason Schragger Executive Creative Director: John Payne Creative Director: Matt Davis, Mark Carolan ACD Art Director: Leo Borges Sr. Copywriter:Craig Ross Design Director:Vicente Silva Director of Resource Management:Jill Savage Chief Operating Officer:Lalita Koehler Group Director of Content Production:Sara Seibert Executive Producer:Pamela Parsons Senior Producer:Kathy Lippincott Senior Music Supervisor:Kristen Hose-mail营销问答ack Director Of Project Management:Angela Montoya Project Manager:Arianna Doykos Project Manager:Tara Allen Managing Director:Al Reid Management Director:Erica Baker Group Account Director:Courtney Husk Account Director:Amanda Breaux Account Supervisor:Sophie Turner Account Executive:Gustavo Vargas Assistant Account Executive:Natasha Walker Chief Strategy Officer:Mark Turner Managing Director/Strategy & Insights:Don Longfellow Group Strategic Planning Director:Evan Ferrari Director/Connection & Insight Strategy:Danny Litwak, Strategist:Emily Hudson Director of Product Information:Matt Hardesty Product Information Specialist:Travis Ray Executive Communications Director:John Lisko Group Media Director:Tom 客户会议策划Scott Media Director:Tony Shan, Janet Waters Associate Media Director:Jayson McKeon Director of Public Relations:Kimberly Harms Group Director, Earned Media & Public Relations:Jana Hartline Director, Broadcast Traffic:Nadzyah Guillermo Traffic Operations Man旅居项目营销推广方案ager:Reggie Holling Director, Business Affairs:Linda Daubson Sr. Business Affairs Manager:Mimi Hirsch Business Manager:Ryan Lizama Talent Payments Manager :Zaki Hashem Client Name(s):Toyota Motor North America, Inc. Group Vice President, Marketing:Ed Laukes VP/Vehicle Marketing and Communications:Cynthia Tenhouse General Manager:Joseph Moses Senior Manager:Angie White Manager:Kathi Jenkins Planner:Yash Shah Planner:Joanie Swearingen,Erin Doughty PRODUCTION COMPANY:Ruffian FOUNDER/EXECUTIVE PRODUCER:Robert Herman HEAD OF PRODUCTION:Sheila Eisenstein LINE PRODUCER:Nick Landon DIRECTOR, DIRECTOR OF PHOTOGRAPHY:Trent Opalach EDITING COMPANY:Exile EXECUTIVE PRODUCER:CL Weaver SR. PRODUCER:Michael Miller PRODUCER:Dale Nichols EDITOR:Connor O'Neil ASSISTANT EDITOR:Rex Lowry COLOR ARTIST:Mark Gethin COLOR PRODUCER:Diane Valera SPECIAL EFFECTS/FINISH:ALT VFX EXECUTIVE PRODUCER:Chris Fieldhouse SR VFX PRODUCER:Celeste Fairlie SHOOT SUPERVISOR/FLAME ARTIST:Dave Edwards VFX SUPERVISOR:Colin Renshaw VF成都朋友圈广告代理价格表X SUPERVISOR:Andrew Hellen VFX PRODUCTION MANAGER:Jayce Attewell ANIMATION & RIGGING TD:Jordan McInnes LEAD ANIMATOR:Chris Rentoul 3D ANIMATOR:John Trudgian 3D ANIMATOR:Kerrie Moss RIGGING TD:Aleisha Moran 3D MODELLER:Mitchell Robinson,Nathan Rule LIGHTING & LOOK DEV ARTIST:Martin Kindle LIGHTING & LOOK DEV ARTIST:Jamie White FX TD ARTIST:Nick Angus,Sina Rahimpour ENVIRONMENT ARTIST:Michael Cox LEAD 2D COMPOSITOR:Matt Chance 2D COMPOSITOR:Mitchell Kehn SENIOR COMPOSITOR:Murray Smallwood, Phil Outen CONCEPT ARTIST:Simon Cowell, Harry Gold IO/VFX ASSISTANT:Ethan Vellacott MUSIC COMPANY/UNDERSCORE:Search Party Music COMPOSER:Sven Faulconer ORCHESTRATOR:Jordan Cox EXECUTIVE PRODUCER:Winslow Bright MUSIC COMPANY/IN CAR MUSIC:APM TITLE:"Love Is The Reason" SOUND DESIGN:Source Sound SOUND DESIGNER:Charles Deenan MIX:LIME STUDIOS Audio Engineer,Loren Silber Executive Producer:Susie Boyajan Senior Producer:Kayla Phungglan PR PHOTOGRAPHER: Chris DeLorenzo
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