Quick procurement view
| Decision factor | Marketo | HubSpot CRM |
|---|---|---|
| Best fit | B2B marketing teams with complex journeys | growth teams that want sales and marketing together |
| Typical pricing shape | enterprise marketing automation pricing | hub and seat tiers |
| Category | Marketing Automation Software | CRM Software |
| Best next check | Verify required users, add-ons, data export, and support commitments. | Verify required users, add-ons, data export, and support commitments. |
How to choose
Choose Marketo when the buying team values B2B marketing teams with complex journeys and wants a contract structure aligned with enterprise marketing automation pricing. Choose HubSpot CRM when the main need is growth teams that want sales and marketing together and the team is comfortable reviewing hub and seat tiers.
Before approving either product, compare total cost of ownership, implementation effort, administrator workload, integration dependencies, and renewal notice dates.
Vendor questions
- Which features in the demo are included in the quoted edition?
- What fees appear after the first year?
- How are users, viewers, guests, admins, and API usage counted?
- Can the vendor provide a clean data export before contract end?